Hey Now Sports LLC is a purpose-driven, athlete-focused company providing holistic support in athletic development, academic guidance, NIL education, mental performance, and personal branding. Rooted in cultural relevance and authentic mentorship, we serve athletes, especially from underserved communities, by combining sports, education, and business strategies to prepare them for success in school, competition, and life.

Founded by Kevin Linares, a former high school and college athlete with international experience and over 15 years in education, youth sports, marketing, and athlete management, Hey Now Sports is built on lived experience and professional expertise. Kevin holds a Master’s in Sports Business from Drexel University’s Lebow College of Business, a Front Office Sports NIL Certification, and a Certification in Fundamentals of Global Sports Marketing from New York University (NYU). These credentials reinforce our commitment to delivering innovative, culturally relevant, and globally-informed strategies in athlete branding and development.

A core pillar of our work is Athlete & Business Management, helping student-athletes and families navigate NIL opportunities, contracts, LLC formation, branding, and long-term career decisions with confidence.

We serve middle school, high school, and college athletes, guiding them through NCAA eligibility, NIL rules, and college access. With scalable programs, strategic partnerships, and a mission-first mindset, Hey Now Sports is building a national model for holistic athlete and brand development, equipping the next generation to lead, thrive, and transform their communities.